Page 10 - Summer 2018

From the Editor
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Tracianne Neilsen and Lauren Ronsse provide insight into managing a very significant issue, the “two-body problem.”
I do not normally mention obituaries in my column, but I do want to mention the one in this issue about John Burgess. This is because John initiated the idea of ASA meeting with international organizations. Of course, as we all know, this idea has become an integral part of ASA, and the next such meeting is discussed in the column by ASA president Marcia Isakson. John's legacy lives on.
From the President
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tures cochlear implants. Because my research focus is on underwater acoustics, I was not familiar with the technol- ogy behind cochlear implants. As many of you know, they are amazing. It is incredible that surgeons can coil electrodes from this tiny piece of technology inside a pea-sized organ to literally make the deaf hear. The cochlear implant labora- tory may be a great option for a technical tour at the 2021 conference. Finally, not to neglect architectural acoustics, we took in the opera Carmen at the Sydney Opera House. I can personally attest that the acoustics were phenomenal.
In order to make a successful meeting, I encourage ASA members to reach out to their Australian and WESPAC colleagues to organize special sessions. Several Australian researchers will be attending upcoming ASA meetings to meet with our members. Hopefully, these meetings will en- courage new collaborations.
Finally, I have accepted the position of ASA Cochair of this meeting. So if you have any questions about the meeting, including upcoming plans or getting in touch with AAS or WESPAC researchers or the Darling Harbour area, please contact me personally at misakson@arlut.utexas.edu.
On a separate issue, the new ASA logo was revealed in early April. This logo is a result of an effort to expand the Society’s influence in emerging media and online content. While working to expand online, we found that the tradi- tional logo could not be rendered on screens due to the thin and graduated lines. Also, when we conducted a poll of col- lege students, the letters “ASA” were not easily recognizable. Finally, the current design has many forms online and in print, including different line weights and different fonts. Some areas of the ASA such as the Student Council and standards had completely different designs.
In the modern era, hiring a design firm is necessary to make sure we avoid some of the pitfalls from the previous design. Any new design would have to be vetted by a professional de- sign firm due to the strict requirements for online rendering and recognizability. Our new logo is easily rendered and it is much more recognizable. I believe it is the right branding to bring the Society into the modern era.
What Can You Do?
Help support the next generation of scientists and dedicated leaders in acoustics by donating to the ASA Early Career Leadership Fellows at:
https://acousticalsociety.org/foundation-fund/
8 | Acoustics Today | Summer 2018